Viral Marketing is based on the idea of using an internet as a medium of information and the creation of company’s image. The aim of such campaign is to reach as many recipients in the shortest time possible with the lowest costs.

Viral marketing tools can include posts on forums, blogs; software for computers or mobiles (screen savers, desktop themes, flash games), web applications (virtual postcards, websites, widgets); interesting advertising films and humorous multimedia presentations.

Advantages:

• low cost of reaching customers
• increased awareness and confidence in the brand
• reaching the selected target group
• communication with the client - internet users’ comments are the perfect research material
• speed in reaching the customers
• high efficiency