Totalizator Sportowy - 360º Online Marketing
Scope of work
From January 2010 ClickAd group is responsible for full service (360 º Online Marketing Solution) of Totalizator Sportowy.
Within this project we realize display actions - branding and sales, we carry out performance actions - sales, we are responsible for developing of creations and tools, we are responsible for measuring the effectiveness and technologies, we are building a web service and manage databases. In order to promote client’s unique products we created "intelligent creation" in which thanks to mini-CMS the rollover value is altered. Thanks to this approach, the advertising message is always current.Emission of the campaign takes place on websites of the biggest sites of the Polish internet so in a short period of time we can inform 80% of Polish internet users of the new rollover.
Client: Totalizator Sportowy
Branch: Gambling
Product: 360 Online Marketing Solutions
Website: www.lotto.pl
Objectives:
Effects: