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Totalizator Sportowy

Totalizator Sportowy - 360º Online Marketing

Scope of work

From January 2010 ClickAd group is responsible for full service (360 º Online Marketing Solution) of Totalizator Sportowy.

Within this project we realize display actions - branding and sales, we carry out performance actions - sales, we are responsible for developing of creations and tools, we are responsible for measuring the effectiveness and technologies, we are building a web service and manage databases. In order to promote client’s unique products we created "intelligent creation" in which thanks to mini-CMS the rollover value is altered. Thanks to this approach, the advertising message is always current.Emission of the campaign takes place on websites of the biggest sites of the Polish internet so in a short period of time we can inform 80% of Polish internet users of the new rollover.

tl_files/clickad/ikony/sem_nr.png Search Engine Marketing
tl_files/clickad/ikony/seo_nr.png Search Engine Optimization
tl_files/clickad/ikony/cpc_nr.png Cost Pear Click

Client: Totalizator Sportowy

Branch: Gambling

Product: 360 Online Marketing Solutions

Website: www.lotto.pl


Objectives:

  1. - build company’s image,
  2. - promotion of client’s unique products,
  3. - increase brand awareness supported by sales growth,

Effects:

  1. - Monthly page views generated for Totalizator Sportowy reached 200 million,
  2. - Thanks to the monthly advertising campaigns the message reaches more than 80% of Polish internet users.