PZU - complex promotional activities
Scope of work
From 10.2007 to 03.2009 we realized complex actions on the internet for PZU SA. We delivered potential customers for several PZU products (including such niche products as trade credit and insurance guarantees).
While realizing the OFE PZU Złota Jesień campaigns we implemented unconventional reports: constant competitive analysis of PTE, monitoring of advertising and conversion. With our initiative and with the consent of the client we helped to protect the PZU Złota Jesień brand by the registering of the "złota jesień" trade mark in Google.pl
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Search Engine Marketing |
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Search Engine Optimization |
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e-Puplic Relations |
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Cost Pear Click |
Objectives:
- - maximize the coverage of the campaign, taking into account the size of the budget,
- - minimize the cost of reaching a certain number of users,
Effects:
- - During this period, we generated more than 2.5 million hits and transferred over 2.2 users to the client’s website,
- - Number of key phrases used was more than 9 200,
- - Campaigns were conducted in CPM, CPC, and FF models,
Nasi partnerzy
