Clickad Group joins IAB

ClickAd Group, along with all of its departments: ClickAd, Adleader and Direct Traffic, joined the Internet Industry Employers' Association Interactive Advertising Bureau Poland (IAB). ClickAd Group is one of the leading companies in the new media market in Poland.

"Participation in IAB gives us the opportunity to exchange experiences, share our achievements, as well as support the development of the highest standards of marketing communication in the Polish internet" - says Maciej Teliszewski, CEO of Clickad Sp. z.o.o.

ClickAd Group is one of the first companies, which came on the internet marketing market offering a complete range of products and services in marketing and online advertising. The group consists of: ClickAd Sp. z.o.o. which deals with the integration of online and interactive communication strategies and activities, Adleader Sp. z.o.o. devoted to Performance Marketing which covers activities billed according to their effects, this includes the Adleader affiliate network and Direct Traffic Sp. z.o.o. – a search engine marketing agency. The investor in the company is 3TS Capital Partners, a leading private equity and venture capital fund in Central and Eastern Europe.

Interactive Advertising Bureau Polska(IAB) gathers leading interactive agencies on the Polish market as well as web portals and advertising networks. One of the most important tasks for the association is education in utilization of the internet and the creation of quality standards.

Additional information is available via the press office, represented by:

Perception PR
Zbigniew Michalski
Tel. kom. + 48 (0) 601 93 41 41
e-mail: z.michalski@perceptionpr.pl