Efficiency-driven Marketing is a form of promotion on the internet focused on the effect.

• The customer pays only for clicks on ads, completed leads or generated sales

Campaigns based on a billing in the efficiency-driven model are realized primarily through the actions of Performance Marketing and Search Engine Marketing (SEM).

The aim of the SEM offer is to provide valuable traffic from search engines (Google, etc.) and the Google partnership network to the client’s site.

Marketing activities conducted in the search engines are designed to provide quality traffic to the client by user interaction (client’s site is the answer to the question posed by the user).

The current billing models:

• CPC (Cost Per Click) – fee for every click on the sponsored forms of advertising (such as sponsored links on Google, Onet Boxes, WP Boxes) or natural search results
• Success in SEO fee - charged for items in the natural search results for selected key phrases
• CPL (Cost Per Lead) - the fee for a completed lead, usually a contact form
• CPS (Cost Per Sale) - the campaigns carried out on a percentage of sales